AEN Local Offer

North Tyneside Council Measles Advice



Dear Parents/Carers

St John Ambulance is proud to present Nursery Rhymes Inc., our new campaign where the stars of the show are some beloved characters we think you may know.

Do you know your puffs and pumps? We’re confident most of our staff, and certainly our volunteers, know baby CPR but our research shows that most parents don’t. The good news is that Nursery Rhymes Inc. have got it covered. 

Parents told us that their baby not breathing is the first aid emergency they fear the most. We also know that parents find the thought of giving their baby CPR frightening, so we’ve removed the fear factor and made it as easy as possible to learn.

We’ve created a short 40-second TV ad and a longer online song featuring the stars of Nursery Rhymes Inc. who show how to give baby CPR in a reassuring and unforgettable way. The tone builds on the success of our previous campaign, The Chokeables, which helped to save 46 babies’ lives.

Watch now at:

You can see the first TV advert at 7.15pm tonight on ITV1 during the ad break for Coronation Street. The longer song version is also online now following the link above.

Please spread this message far and wide, and be the difference. For more information please visit